Why are event passes so expensive?

[Bootney Lee Fonsworth]

I realize that this particular lengthy event is not the best example. However, it's my understanding that your closest competitor's event passes are $5 and last an entire month. Yours are $15-30 and last 3-10 days at best. Call me crazy but don't you think if you lowered the prices you'd make it back on volume and competition? With more people actually choosing to buy in and compete perhaps you'd sell more crowns and premium cards as people go all-in to win,?

Once it's been created, programmed and uploaded isn't digital content a sunk cost? The way you price things you'd think you were selling us a physical object requiring materials, manufacturing, an assembly line of dozens of laborers working three shifts, and shipping.

It's probably too close to the 5 year anniversary to change whatever plans you have now. Too bad, could have been a great excuse to lower prices and upgrade times on many things, engage in a huge marketing blitz and try to lure some folks back and/or attract new ones. Despite all my moaning over the years I love this game. It's a shame that it's not MUCH bigger than it is. Maybe years of neglect have boxed it into a corner.

Let's be honest, you've alienated a lot of people over the years with your indifference, poor prioritization, lack of or insulting communication (not saying you're big meanies but some of your responses to major issues were a slap in the face) and shortsighted money grubbing. Perhaps it's not too late to change that? I'm pulling for you folks.

 

[King Crimson]

This company has designed many changes to the detriment of the players because they know they have a small but dedicated paying customer base who subsides the game for the rest of us.
The so-called rebalance was the most obvious: making defenses stronger, making defending troops more powerful than attacking troops (in a game that's all about attacking!) - what sensible company does that? They also said legendary artifacts would only be available through events but now they're available for $250+.
If they deliberately make the game harder to play and can charge over $200 for items they must think $30 is a reasonable price.
You have more faith than me because I don't think they'll change at this point.

 

[Tsamu]

I agree completely with everything Bootney said. Cheaper everything to get more existing players to spend a bit on the game regularly and grow the base would seem to make sense. However, their current model has advantages to BHG. Their server costs and customer support costs are lower. They don't have to test as thoroughly when rolling out changes to a couple hundred thousand users as for a few million.

I wonder too if (paying) player loyalty is increased? If you spend $50 over a few months on a game, it's easy to walk away. With this game, every purchase is a major investment that you want to get a return on. I'm sure there are other advantages to a high price model. It's a calculation BHG has made and it works for them. We disagree, but until the whales stop spending there is no reason for them to change.
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[Uhuru]

Yes. As I wrote in a nearby topic, BHG presents the game as a luxury product aimed at spenders. With all the consequences..