Any game that allows you to pay for advancement or troop card puts the other player at a disadvantage. You mention that CoC only offers deals for advancment, yet that might not be consider P2W like buying troop cards. In a single match yes, but it is still P2W. Example. If we are both AA, and they come out with Space age, we advance at the same time yet I buy crowns to advance my troops, defense building and research and you take the normal 1000 days. Next war I am at an advantage but I only paid to advance not buy troop cards. Never played CoC but would think concept is the same.
Now if nexon only allowed troop cards from event to be to be used in war, it levels the playing field a little, except those that pay to advance...like in CoC
These arent the same.
P2W means you gain a direct advantage over those that cannot spend money because there is almost no other way to obtain those items.
P2advance is just that. A guy spending crowns/gems(depending on the game) to advance his village faster is only doing that. All Free players or small money spenders can still get to where the first guy is, its just going to take longer.
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The SuperCell games have so many different sales and stuff that are actually affordable for most and give real value. I could be wrong here, but i think the best sale ive seen is 50% more crowns, where as in Clash Royale ive seen a 6x value sale.
In CoC, i recently went to a TH9. Upon getting to TH9 i was given an offer of Instant Build Archer Queen(40k dark elixir), Instant build X-Bow(3M gold and 7 day build time), and 1.2k Gems. Dark Elixir = Oil and Gems = Crowns. All of that for 9.99, the same cost of 1.2k gems. A similar offer in Dominations would have probably cost $25-35.
Right now i have an offer in Dominations called "no fly zone" that for the "small" fee of 64.99 i can instantly complete the first 4 chapters of Air Defense. At $65 BHG has basically just priced out, id guess, 75% of the player base if not more.
A previous sale i was offered was to instantly build my first bunker for $34.99. This is just outrageous. Again, most players are not going to be able to afford to buy something like that.
As previously stated above, in CoC you dont have to pay to buy all of your potential workers, whereas in Dominations you have to spend $50 to obtain the maximum amount of workers. That again will price out a majority of the player base.
Im willing to spend money on games like this, but not when things are so blatantly over priced and NEVER will i buy 1 time use items, i learned that hard lesson by throwing a lot of my money away in Game of War.
How many people early game would spend say 2.99 to upgrade a newly unlocked general to level 10. My guess is a lot more people that dont really spend money would have bought that.
How about a sale when you get to a new age that has a Wonder, For 9.99 Instant build Wonder of your choice, Instant upgrade of 1 Market and 1 Mill, and 1.2k Crowns.
How about a sale that shows up once a month or so that for 4.99 200 Crowns, Automatically clear 1 Forrest tile and Gold, Food, Oil resource gain = to 50% of current storage capacity, that goes into your inventory to claim when you want.
1.99 120 crowns, -25% Build Time Blessing, lasts 1 days. - You can bet your ass they would sell a ton of these.
0.99 80 crowns, -15% wall cost discount blessing, last 3 hours. (i know blessings kind of fall into the 1 time use category, but the benefit you get from them is everlasting.)
4.99 500 crowns, 2x speed blessing to university/armory/library research times, last 1 day. (This means that during the time the blessing is active, they upgrade twice as fast. So Say you start Artillery upgrade thats 8 days long, it doesnt go to 4 days ,but during the 1 day of active blessing it will do 2 days of upgrade time and then have 6 days left instead of 7 when the blessing runs out.)
Economy boost sale, 9.99 instantly upgrade all resource producing buildings +1 level, not exceeding current age cap. Resource boost blessing, all resource production increased by 3x. last 1 week.
As mentioned above by
KniferX, people love cosmetic changes. Dota/LoL/Overwatch/HotS make most of their money off of skins.
Maybe i want my village to be a dessert or tundra or something else, maybe i want my walls to be pink or blue, etc. maybe i want my troops to wear santa hats. Make skins like this for .99 each. Create a skins tab that allows us to enable/disable skins that we have purchased. They could also have skins that are limited, meaning you have to get them as part of some sale and once the sale is over you cant get them, like an anniversary sale.
These are just a handful of ideas i thought of this morning. There are many other things they could do that i may not even think of, but let it be known, they can make a hell of a lot more money if they actually offer us good sales at a reasonable price.
And Rest assured, p2w is going to hurt the game more than it helps. Its going to turn people away that do spend money but cant spend what it takes to keep winning wars, or like me wont spend money on 1 time use items and hate losing war after war after war because of p2w features in war.